![Citi.png](https://images.squarespace-cdn.com/content/v1/5a95747a506fbec6aa510957/1519847366745-OQNBXLJ1YOIFDH15SXN1/Citi.png)
Storytelling.
People connect by sharing experiences and finding common ground. The same is true for brands and consumers. I believe that every assignment — from broadcast to digital to direct mail and email — is an opportunity to tell a story that helps consumers and form mutually-beneficial relationships.