Associate Creative Director
Associate Creative Director
CHALLENGES
Reports conservatively estimate that 88% of small business owners (Super Spenders) can earn more rewards with the Capital One Spark card versus other leading credit cards. Capital One offers the best choice for SBOs who place great value on rewards.
However, this reality doesn’t always translate into action.
Barriers that prevent SBOs from choosing the Spark Card include:
• Knowledge: Spark Cards’ superior rewards program messaging hasn’t universaly cut through the clutter of competitor noise
• Intentional Confusion: Competitors rely on misleading messaging to present their rewards programs as offering greater value
• Inertia: SBOs typically don’t change cards or search for new information unless there’s a service issue or if they need high higher credit.
STRATEGY
Drive immediate action by creating a compelling platform that showcases the Spark Card’s unquestionable reward superiority and connects with SBOs street-savvy and bottom-line focused identity.
CAMPAIGN IDEA
Earn Like A Boss
Print, Direct Mail, Email, Digital, OOH & Social