To Us, It's Elementary

SPLENDA

CHALLENGE: Maintain sales of Splenda after a lost patent on Sucralose opened the market to newer and lower-priced competitors.

STRATEGY: Create a thought leadership campaign that reinforces the idea that price should not be the main driving force when it comes to choosing a sweetener. Safety, reliability and a taste that people demand have equity and value far beyond price. That's why Splenda Sucralose has been, and is, the leading sweetener.