Associate Creative Director
Associate Creative Director
"New Jersey Devils Inner Circle"
Fans were given the opportunity to shoot their own scenes with Devils announcers Mike "Doc" Emrick and Chico Resch via Green Screen.
They could choose to follow a script for one of three "characters" — The Rookie, The Brainiac or The Fanatic — or they could riff on their own. A teaser of their clip was sent to their mobile phone with a link to see the full performance online.
Experiential