Associate Creative Director
Associate Creative Director
CHALLENGE: Create a campaign that reinforces DIOVAN as the treatment of choice for hypertension and high blood pressure in the minds of healthcare providers and key opinion leaders.
STRATEGY: Reinforce healthcare professionals’ decision to prescribe DIOVAN and remind them they have been an integral part of DIOVAN's 14-year success story.
CAMPAIGN IDEA: Right from the Start
Remember the first time you prescribed DIOVAN? Why did you make that decision? As you look back, what were the reasons? You probably explored your options and made a decision that you believe would best fit your patients. And that’s all you need.
Print & Digital