Associate Creative Director
Associate Creative Director
CHALLENGE: Increase traffic to GOLFONLINE and make it the #1 golf-based website on the Internet.
STRATEGY: Portray GOLFONLINE as the next best thing to actually playing a round golf. When you can't golf on the course, you can GOLFONLINE.
CAMPAIGN IDEA: Log on, Tee off
When you’re a golfer, the ultimate goal is to get from your last putt to your next tee shot as quickly possible. Unfortunately, life can get in the way.
While nothing can replace being on the course, GOLFONLINE can tide you over between rounds. With video lessons, equipment reviews, course information and the ability to book tee times, it’s easy to get your golf fix on your computer. Log on and tee off.
Print & TV