Associate Creative Director
Associate Creative Director
CHALLENGE: Position PowerBar as more than just an energy bar.
STRATEGY: Use real people and their true stories to show how PowerBar plays an essential part in effective training, optimum performance and, ultimately, success.
CAMPAIGN IDEA: Are you serious?
The most ridiculous and extreme activities? They actually take preparation. The fearless borderline personalities who attempt them? They’re actually elite athletes. When everything is on the line, PowerBar can help.